Practice safe sweeps with a sensible sweepstakes prize structure
Photo courtesy of eyecmore(CC ShareALike) There are safe prizes and there are risky prizes. A skydiving gift card, well that’s risky. On the other side, is giving cash. Clearly that’s safe. The unfortunate happenings around Ryan Lochte got me thinking about practicing what we call safe sweeps. One hugely popular marketing tactic for brands of…